9788172243739, Mass Communication in India, 5th Edition, Keval J. Kumar (Author), Jaico Publishing House, Paperback, English, Worldwide
$30.00
Mass Communication in India (5th Edition) by Keval J. Kumar is a comprehensive textbook that delves into both traditional mass media and the evolving digital social media landscape. The book begins with an introduction to mass communication theory, followed by dedicated chapters on journalism, cinema, radio, television, music, book publishing, and folk media. Subsequent chapters explore advertising and public relations, media audiences, the relationship between mass communication and society, development communication, information technology, telecommunications, the internet, and intellectual property rights related to mass media. Each chapter concludes with a list of recent publications for further reading. This edition offers an updated critical analysis of media in the context of India’s changing socio-cultural and political-economic environment, utilizing perspectives from political economy and cultural studies.
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About The Author
Keval J. Kumar is the founder-director of the Resource Centre for Media Education and Research (RECMER) in Pune. He has served as a professor and director at the Symbiosis Institute of Mass Communication and as a reader and head of the Department of Communication and Journalism at the University of Pune, where he continues to guide Ph.D. students. Dr. Kumar has been a visiting professor at institutions such as the Institute for Media Studies at Siegen University in Germany and Ohio State University in the USA. He holds a doctorate in Mass Communication from the University of Leicester, UK, and has authored seven other books. His contributions to the field include numerous publications in academic journals and edited volumes on communication.
Table Of Contents
- Communication Theory: An Introduction
- Mass Media and Journalism: Speaking Truth to Power
- Cinema: Mirror of Society
- Radio: The Voice of the People
- Television: The Ubiquitous Medium
- Music: The Universal Language
- Book Publishing: The Oldest Medium
- Folk Media: The Traditional Channels
- Advertising and Public Relations: The Persuasive Professions
- Media Audiences: Reception and Effects
- Mass Communication and Society: Theoretical Perspectives
- Development Communication: Empowering the People
- Information Technology, Telecommunications, and the Internet: The New Media
- Intellectual Property Rights and the Mass Media
Product Details
- Publisher : Jaico Publishing House; 5th edition (12 October 2020)
- Language : English
- Paperback : 628 pages
- ISBN-13 : 978-8172243739
- Item Weight : 1 Kg
- Dimensions : 13.97 x 3.61 x 21.59 cm
About The Book
Mass Communication in India (5th Edition) by Keval J. Kumar is a comprehensive textbook that delves into both traditional mass media and the evolving digital social media landscape. The book begins with an introduction to mass communication theory, followed by dedicated chapters on journalism, cinema, radio, television, music, book publishing, and folk media. Subsequent chapters explore advertising and public relations, media audiences, the relationship between mass communication and society, development communication, information technology, telecommunications, the internet, and intellectual property rights related to mass media. Each chapter concludes with a list of recent publications for further reading. This edition offers an updated critical analysis of media in the context of India’s changing socio-cultural and political-economic environment, utilizing perspectives from political economy and cultural studies.
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