Shop – Page 3 – Overseas Book Store

9780199590230, A Dictionary of Marketing (Oxford Quick Reference), Charles Doyle (Author), Oxford University Press, Paperback, English, Worldwide

$8.48

Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will find entries on planning, pricing, promotion, positioning, pod-casting, social media marketing, and search engine optimization, among many other topics. The book also features a time line of key events and over 100 web links, accessed via an up-to-date companion website. In addition, the main appendix provides greater depth on the subject, including advertising and marketing case studies with a strong international focus. These are arranged thematically--automobile industry, food and drink, luxury goods, and so on--illuminating the iconic brands, marketing campaigns, and the slogans that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professionals.

Add to cart Add to Compare

9780252036873, Last Works, Moses Mendelssohn (Author), Bruce Rosenstock (Translator), University of Illinois Press, Hardcover, English, Worldwide

$108.44

Moses Mendelssohn (1729–1786) was the central figure in the emancipation of European Jewry. His intellect, judgment, and tact won the admiration and friendship of contemporaries as illustrious as Johann Gottfried Herder, Gotthold Ephraim Lessing, and Immanuel Kant. His enormously influential Jerusalem (1783) made the case for religious tolerance, a cause he worked for all his life. Last Works includes, for the first time complete and in a single volume, the English translation of Morning Hours: Lectures on the Existence of God (1785) and To the Friends of Lessing (1786). Bruce Rosenstock has also provided an historical introduction and an extensive philosophical commentary to both texts. At the center of Mendelssohn's last works is his friendship with Lessing. Mendelssohn hoped to show that he, a Torah-observant Jew, and Lessing, Germany's leading dramatist, had forged a life-long friendship that held out the promise of a tolerant and enlightened culture in which religious strife would be a thing of the past. Lessing's death in 1781 was a severe blow to Mendelssohn. Mendelssohn wrote his last two works to commemorate Lessing and to carry on the work to which they had dedicated much of their lives. Morning Hours treats a range of major philosophical topics: the nature of truth, the foundations of human knowledge, the basis of our moral and aesthetic powers of judgment, the reality of the external world, and the grounds for a rational faith in a providential deity. It is also a key text for Mendelssohn's readings of Spinoza. In To the Friends of Lessing, Mendelssohn attempts to unmask the individual whom he believes to be the real enemy of the enlightened state: the Schwärmer, the religious fanatic who rejects reason in favor of belief in suprarational revelation.

Add to cart Add to Compare

9780323834612,Ross and Wilson Anatomy and Physiology in Health and Illness, International Edition, 14e, Waugh (Author), Oswaal Books And Learning Private Limited, Paperback, English, Worldwide

$47.44

Ross and Wilson Anatomy and Physiology in Health and Illness, 14th Edition by Waugh is an essential textbook for students studying human anatomy and physiology. The book offers a clear and concise explanation of the structure and function of the human body in both health and disease. It covers the physiological principles underlying normal and abnormal body function and provides real-world clinical context. The 14th edition is updated with the latest research and contains new illustrations and case studies to enhance understanding. It also features interactive learning aids and practical exercises for students. This book is widely used in nursing, healthcare, and allied health programs.

Add to cart Add to Compare

9780367488628, After Method: Mess in Social Science Research, John Law (Author), Routledge (Manohar), Paperback, English, Worldwide

$9.00

"After Method: Mess in Social Science Research" by John Law challenges traditional research methodologies that prioritize clarity and precision. Law argues that methods not only describe social realities but also play a role in creating them, making them inherently political. He contends that many social phenomena are fluid, elusive, and multiple, suggesting that current methods are inadequate for capturing this complexity. Law advocates for embracing the 'mess' in social science research, proposing a shift towards methodologies that accommodate vagueness and disorder. This approach encourages researchers to reconsider their methods to better reflect the multifaceted nature of social realities. The book is a call to rethink how social science research is conducted, emphasizing the need for methods that are flexible and responsive to the complexities of the social world. By challenging conventional approaches, Law opens up new possibilities for understanding and studying social phenomena. "After Method" is a significant contribution to the field, offering a fresh perspective on research practices.

Add to cart Add to Compare

9780367549527, Practical Aspects of Flow Assurance in the Petroleum Industry, Jitendra Sangwai, Abhijit Dandekar, CRC Press, English, Worldwide

$91.11

With easily accessible oil reserves dwindling, petroleum engineers must have a sound understanding of how to access technically challenging resources, especially in the deepwater environment. These technically challenging resources bring with them complexities around fluid flow not normally associated with conventional production systems, and engineers must be knowledgeable about navigating these complexities. Practical Aspects of Flow Assurance in the Petroleum Industry aims to provide practical guidance on all aspects of flow assurance to offer readers a ready reference on how to ensure uninterrupted transport of processed fluids throughout the flow infrastructure by

- covering all practical aspects of flow assurance,

- being written in such a way that any engineer dealing with the oil and gas industry will be able to understand the material,

- containing solved examples on most topics,

- placing equal emphasis on experimental techniques and modeling methods, and

- devoting an entire chapter to the analysis and interpretation of published case studies.

With its balance of theory and practical applications, this work provides petroleum engineers from a variety of backgrounds with the information needed to maintain and enhance productivity.

Add to cart Add to Compare

9780393617436,”They Say / I Say”: The Moves That Matter in Academic Writing, with 2016 MLA Update (Third Edition), ‎ W. W. Norton & Company; Third edition, Paperback, English, Worldwide

$17.88

They Say / I Say is a game-changing guide to academic writing that unveils the essential moves for crafting compelling arguments. Whether you’re a student or seasoned writer, this book reveals the art of engaging in critical conversations. Discover how to frame your ideas, respond to others, and present your point of view with impact. This edition includes a 2016 MLA update, keeping your work current and professional. Packed with practical templates, it makes even complex academic writing accessible. Perfect for any writer looking to master the balance between voice and structure. Ready to transform your writing? This book shows you how.

Add to cart Add to Compare

9780394752099, A Mencken Chrestomathy: His Own Selection of His Choicest Writing, H.L. Mencken (Author), : ‎ Knopf Doubleday Publishing Group, Paperback, English, Worldwide

$12.44

A Mencken Chrestomathy by H.L. Mencken is a must-read collection of the author’s most witty and insightful writings. Compiled by Mencken himself, this anthology showcases his sharp humor and unmatched perspective on society, politics, and culture. Known for his unapologetic critique of American life, Mencken’s voice is as relevant today as it was when first published. From essays to satirical pieces, the book reveals Mencken's deep intellect and his mastery of language. Ideal for readers who appreciate biting social commentary and intellectual boldness. A brilliant mix of philosophy, humor, and cynicism. Perfect for lovers of thought-provoking literature. With its unique blend of satire and insight, this book guarantees to keep you hooked. Discover the legacy of one of America’s greatest writers. Add this timeless classic to your collection!

Add to cart Add to Compare

9780486498768, Elements of Partial Differential Equations, Sneddon (Author), Dover Publications, Inc., English, Worldwide

$32.90

Elements of Partial Differential Equations by Ian N. Sneddon is a classic textbook that provides a thorough introduction to the theory and methods of solving partial differential equations (PDEs). It covers fundamental topics such as first-order and second-order PDEs, separation of variables, integral transform techniques, and Green’s functions. The book is well-structured with clear explanations and numerous examples, making it accessible to students and researchers in mathematics, physics, and engineering. It emphasizes both theoretical concepts and practical applications. Published by Dover Publications, this book remains a valuable resource for self-study and academic courses worldwide.

Add to cart Add to Compare

9780521186315, Camb IELTS 7 : With Answers WITH 2ACDS (SOUTH ASIAN EDN), Cambridge Esol (Author), Cambridge University Press, Paperback, English, Worldwide

$31.69

Cambridge IELTS 7 (South Asian Edition) is an official IELTS preparation book from Cambridge ESOL, published by Cambridge University Press. It includes four complete practice tests covering Listening, Reading, Writing, and Speaking sections. The book provides detailed answer keys, examiner comments, and model responses to help candidates improve their performance. Two audio CDs contain recordings for the Listening test, ensuring a realistic exam experience. Suitable for both Academic and General Training candidates, it supports self-study and classroom learning. This paperback edition is available worldwide in English.

Add to cart Add to Compare

9780199590230, A Dictionary of Marketing (Oxford Quick Reference), Charles Doyle (Author), Oxford University Press, Paperback, English, Worldwide

9780323834612,Ross and Wilson Anatomy and Physiology in Health and Illness, International Edition, 14e, Waugh (Author), Oswaal Books And Learning Private Limited, Paperback, English, Worldwide

9780367549527, Practical Aspects of Flow Assurance in the Petroleum Industry, Jitendra Sangwai, Abhijit Dandekar, CRC Press, English, Worldwide

9780393617436,”They Say / I Say”: The Moves That Matter in Academic Writing, with 2016 MLA Update (Third Edition), ‎ W. W. Norton & Company; Third edition, Paperback, English, Worldwide

9780394752099, A Mencken Chrestomathy: His Own Selection of His Choicest Writing, H.L. Mencken (Author), : ‎ Knopf Doubleday Publishing Group, Paperback, English, Worldwide

9780486498768, Elements of Partial Differential Equations, Sneddon (Author), Dover Publications, Inc., English, Worldwide

9780521186315, Camb IELTS 7 : With Answers WITH 2ACDS (SOUTH ASIAN EDN), Cambridge Esol (Author), Cambridge University Press, Paperback, English, Worldwide

Product categories

Filter By Price

Status

Support

support@overseasbookstore.com

+91 9811139594

Quick Links

Social Links

Recommended for you

Product categories

Filter By Price

Status

Support

support@overseasbookstore.com

+91 9811139594

Quick Links

Social Links