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9789357461672, Introduction to Data Mining, Galit Shmueli, Peter C Bruce, Peter Gedeck (Author), Wiley India Pvt.Ltd (Publisher), Paperback, English, Worldwide

9789357461672, Introduction to Data Mining, Galit Shmueli, Peter C Bruce, Peter Gedeck (Author), Wiley India Pvt.Ltd (Publisher), Paperback, English, Worldwide

$37.50
Introduction to Data Mining by Galit Shmueli, Peter C. Bruce, and Peter Gedeck is a comprehensive guide to the fundamental concepts and techniques of data mining. Published by Wiley India Pvt. Ltd., this book covers essential topics such as classification, clustering, and predictive modeling. It provides practical insights with real-world applications, making it ideal for students and professionals. Written in English and available in paperback, the book emphasizes statistical and machine learning methods for data analysis. With a balanced approach to theory and practice, it helps readers develop data-driven decision-making skills.
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9789385462177, Business Communication : As Per CBCS Syllabus, R.C. Bhatia (Author), ‎ Ane Books Pvt. Ltd, English, Worldwide

9789385462177, Business Communication : As Per CBCS Syllabus, R.C. Bhatia (Author), ‎ Ane Books Pvt. Ltd, English, Worldwide

$32.45
Business Communication: As Per CBCS Syllabus by R.C. Bhatia is a comprehensive guide to effective communication in the business world, tailored to meet the CBCS syllabus. The book covers essential topics such as business correspondence, report writing, presentation skills, and digital communication. It emphasizes the importance of clear, concise, and persuasive communication in various business settings. The author incorporates practical examples and case studies to help students grasp real-world applications. This book is a valuable resource for students and professionals seeking to improve their communication skills in a business context. Published by Ane Books Pvt. Ltd. in English.
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9789390166268, The Psychology of Money, Morgan Housel (Author), Jaico Publishing House, Paperback, English, Worldwide

9789390166268, The Psychology of Money, Morgan Housel (Author), Jaico Publishing House, Paperback, English, Worldwide

$30.00
The Psychology of Money by Morgan Housel delves into the complex relationship between human behavior and financial decision-making. Through 19 short stories, Housel illustrates how emotions, biases, and personal experiences influence our financial choices more than technical knowledge. He emphasizes that mastering money isn't solely about understanding numbers but also about understanding oneself. The book offers insights into topics like risk, wealth accumulation, and the importance of long-term thinking, providing readers with a nuanced perspective on achieving financial well-being.
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9789390394937, ADVERTISING AND IMC : PRINCIPLES AND PRACTICE, ET ALL SANDRA MORIARTY, NANCY MITCHELL (Author), PEARSON INDIA, Paperback, English, Worldwide

9789390394937, ADVERTISING AND IMC : PRINCIPLES AND PRACTICE, ET ALL SANDRA MORIARTY, NANCY MITCHELL (Author), PEARSON INDIA, Paperback, English, Worldwide

$10.98
"Advertising and IMC: Principles and Practice" by Sandra Moriarty and Nancy Mitchell is a comprehensive textbook that explores the strategic use of communications to engage various consumer types. It covers key areas such as advertising, public relations, direct marketing, and promotions. The book utilizes examples from award-winning brand campaigns and contributions from experts to provide practical guidance on executing integrated marketing communications. Its accessible and well-written approach makes it suitable for students and professionals seeking to understand the dynamic world of media and marketing communication.
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