Guide to Econometrics (6th Edition) by Peter Kennedy is a must-have for anyone studying econometrics. This book simplifies complex concepts with clarity and humor. It provides an intuitive understanding of econometric theories and methods. Perfect for students, researchers, and professionals in economics and finance. Covers essential topics like regression analysis, hypothesis testing, and model specification. Uses real-world examples to enhance learning and practical application. Ideal for beginners yet valuable for advanced learners. Written in a reader-friendly style with minimal jargon. Enhances problem-solving skills and critical thinking in econometrics. A powerful resource to master econometrics with confidence!
Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will find entries on planning, pricing, promotion, positioning, pod-casting, social media marketing, and search engine optimization, among many other topics. The book also features a time line of key events and over 100 web links, accessed via an up-to-date companion website. In addition, the main appendix provides greater depth on the subject, including advertising and marketing case studies with a strong international focus. These are arranged thematically--automobile industry, food and drink, luxury goods, and so on--illuminating the iconic brands, marketing campaigns, and the slogans that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professionals.
Discover your strengths and learn how to use your greatest natural talents to get the most out of your life. Do you have an opportunity to use your strengths every day? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced the first version of its online assessment, strengthsfinder, in the 2001 management book now, discover your strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while the Assessment helped millions discover their top five talents. Now, Gallup unveils the new and improved version of its popular assessment, language of 34 themes and much more. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this book will change the way you look at yourself — and the world around you — forever.
The Theory of Industrial Organization by Jean Tirole is a comprehensive textbook that delves into the intricacies of industrial organization and market structures. It provides an in-depth analysis of the behavior of firms, market competition, and government policies that influence industries. Tirole presents complex economic concepts in a clear, accessible manner, offering insights into topics such as pricing strategies, monopolies, oligopolies, and regulation. This book is widely regarded as a foundational text for students of economics, business, and public policy. With its rigorous analysis and real-world examples, it is an essential resource for anyone studying or working in industrial organization. Published by Prentice-Hall of India, it is a highly respected work in the field of economics.
The Brenner Debate: Agrarian Class Structure and Economic Development in Pre-Industrial Europe is a scholarly collection of essays exploring the causes of economic change in early European societies. Edited by T. H. Aston and C. H. E. Philpin, the book examines historian Robert Brenner’s influential argument on the role of class struggle in shaping economic development. It features contributions from leading historians who debate factors such as feudalism, capitalism, and agrarian class structures. The essays provide comparative perspectives on England, France, and Eastern Europe, offering deep insights into historical economic transformations. Published by Aakar Books, this edition is available worldwide in English.
Macroeconomics: Theory and Policy, 3rd Edition by William H. Branson is a comprehensive textbook that delves into the principles of macroeconomic theory and its practical applications. The book presents a static equilibrium model for national income determination, covering topics such as sectoral demand functions, consumption and consumer expenditure, investment demand, monetary policy, fiscal policy, and foreign trade. It integrates traditional expectations, money demand, and policy rules into an accessible format, making complex concepts understandable for students. The 3rd edition includes updated content reflecting the latest developments in macroeconomic theory and policy. This textbook is widely respected and used in upper-level and graduate courses, providing a solid foundation for understanding macroeconomic dynamics. Its clear exposition and structured approach make it a valuable resource for both students and professionals in the field.
The Theory of Capitalist Development: Principles of Marxist Political Economy by Paul M. Sweezy offers a comprehensive analysis of capitalist economies through the lens of Marxist theory. Sweezy outlines the key principles of Marxist political economy, focusing on the dynamics of capitalist development, the role of exploitation, and the contradictions inherent within the system. He examines the historical evolution of capitalism, the process of accumulation, and the cyclical crises that characterize capitalist economies. This influential work helps readers understand the fundamental aspects of Marxist economic theory and its relevance to contemporary economic systems. Published by Aakar Books in English.
In the digital world, The significance of emotional intelligence (EI) will gain further importance as technologies such as artificial intelligence (AI) and automation partly or fully replace human intervention. Humans will be valued by their unique characteristics and skills in the digital world. There is no doubt that EI is one of the differentiating future competencies in industry 4.0. The book helps in understanding Each component of EI along with its meaning, significance and application in our professional and personal lives. It talks about the five main elements of EI, namely self-awareness, self-regulation, self-motivation, empathy and social skills that allow us to escape from the ordinary. The necessary foundation for building EI is based on the three main components of mindfulness, resilience and compassion, which are also discussed in the book. It further provides steps for driving with EI and is filled with EI self-assessment tools and exercises. Emotional intelligence shares the recipe for lifelong health, good relationships, professional and personal success, and happiness.
"Entrepreneurship: Theory, Process, Practice" (11th Edition) by Donald F. Kuratko is a comprehensive guide to understanding entrepreneurship principles, innovation, and business development. The book covers entrepreneurial mindset, opportunity recognition, business planning, and venture growth strategies. It blends theoretical concepts with real-world case studies, offering insights into successful startups and business ventures. The MindTap digital resource enhances learning through interactive tools, quizzes, and practical exercises. This edition integrates latest trends, global perspectives, and emerging business models. Ideal for students, educators, and aspiring entrepreneurs, it provides a step-by-step approach to launching and managing a business successfully.