Mass Communication in India (5th Edition) by Keval J. Kumar is a comprehensive textbook that delves into both traditional mass media and the evolving digital social media landscape. The book begins with an introduction to mass communication theory, followed by dedicated chapters on journalism, cinema, radio, television, music, book publishing, and folk media. Subsequent chapters explore advertising and public relations, media audiences, the relationship between mass communication and society, development communication, information technology, telecommunications, the internet, and intellectual property rights related to mass media. Each chapter concludes with a list of recent publications for further reading. This edition offers an updated critical analysis of media in the context of India's changing socio-cultural and political-economic environment, utilizing perspectives from political economy and cultural studies.
"Word Power Made Easy" by Norman Lewis is a comprehensive vocabulary-building guide that offers a structured, step-by-step approach to mastering the English language. Organized into thematic sections, the book covers a wide array of topics, from everyday conversations to specialized fields like science and medicine. Each chapter concludes with reviews and progress checks, ensuring reinforcement of the material learned. Beyond merely expanding vocabulary, the book delves into the etymology of words, providing readers with a deeper understanding of language construction and usage. Its engaging and accessible style makes it suitable for a broad audience, including those preparing for standardized tests such as the GRE, GMAT, IELTS, SAT, TOEFL, CAT, and MBA entrance exams.
Middle School English Grammar and Composition by Wren and H. Martin is a widely-used textbook for students to master the fundamentals of English grammar. It covers a broad range of topics, including parts of speech, tenses, sentence structure, and punctuation. The book provides numerous examples and exercises for practice, reinforcing concepts effectively. Its clear and systematic approach makes it ideal for middle school students. Designed to improve both writing and speaking skills, it also includes composition exercises to enhance creativity. It is a comprehensive guide for students aiming to strengthen their grammar and composition skills.