9780199590230, A Dictionary of Marketing (Oxford Quick Reference), Charles Doyle (Author), Oxford University Press, Paperback, English, Worldwide

I've been working as a professional marketing leader across the world for most of my career. The Dictionary of Marketing published by OUP is the fruit of 35 years of leading marketing and communications for global companies, personal and practical experience, design and development, implementation, management, study and training in all aspects of marketing and communications. As well as being the author of the Dictionary of Marketing, and a practising marketing professional, I'm also a regular speaker at industry events. I live near London but travel the world constantly.

At present, I am the global Chief Marketing and Communications Officer for Arup, one of the world's leading sustainable development and engineering consultancy firms.

I have worked in the USA, Europe and Asia and I have specialized in professional services marketing, high tech marketing, global brand and image development and marketing strategy. Before joining Arup, I was the CMO for JLL , one of the world's leading real estate companies; I also held a leadership role in global marketing, brand development and business development roles at Clifford Chance, a global law firm, Accenture, one of the world's largest services companies, British Telecom, a major communications company, Fujitsu, a high technology manufacturer and service company. I started my working career at the UK Atomic Energy Authority working on the commercial R&D services.

I have a D.Phil in Hi.story from the University of Oxford and and MA in English and History from the University of Glasgow. I spent a few years as a University lecturer and tutor before entering business.

The dictionary is compiled and written from the practitioner's perspective. Marketing is a practitioners' art and, increasingly, a scientific pursuit. This dictionary will be helpful both to the student of marketing looking to either pass exams or to develop a marketing career. It will also be helpful to the experienced marketing professional looking to refresh their knowledge, and for those with an interest in a subject that has swept across the world and which impacts our everyday lives.

I would welcome your comments on the Dictionary of Marketing.

Charles.

• Publisher ‏ : ‎ Oxford University Press; 1st edition (May 15, 2011)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 448 pages
• ISBN-13 ‏ : ‎ 978-0199590230
• Item Weight ‏ : ‎ 0.326 kg
• Dimensions ‏ : ‎ 19.3 x 2.8 x 13 cm